This might not come as a surprise to any of you but Kate Beckinsale in tight leather shooting guns really gets people into the theater. Underworld:(Should have just used 3 but instead we just put a word we found in the thesaurus)Awakening took in over $25 million in it’s first weekend. I’m sure the 3D screens helped it out a bit. Pretty good take for a franchise I thought was dead… Get it?… Movie is about vampires… I’ll move on. Landing in second place surprisingly was the WW2 Tuskegee airmen film Red Tails. Doing much better than expected with about $19 million, that’s without 3D screens if you were wondering. I’m sure this makes George Lucas smile as he’s been trying to get this film made for decades(that’s right decades) and many believed it would be an epic flop.
The rest of the list is pretty basic, Contraband is performing pretty well as it landed in third with about $12 million. It’s total is close to $50 million which is way above what I personally was expecting this film to make. Maybe people are ready for just some gritty action films. Steven Soderbergh’s new action flick Haywire scored only about $9 million over the weekend. Some might say that’s not good, for me though it’s lead is an MMA fighting woman, the advertising was minimal at best. I think that is a win.
The crying inducing film Extremely Loud & Incredibly Close landed in fourth with $10 million bucks. This film has been slowly expanding and the plan seems to be working as more people flock to the theaters for the film.
What is odd to me is that some of the award grabbing films aren’t getting a boost. The Artist and The Descendants should be bringing in the bucks but just aren’t on enough screens. I think studio’s need to expand their models for films like these and release them nation wide. It’s great the L.A. and NY and Chicago get films early but cities in the South and middle of the country don’t even get a chance to see them on the big screen. That’s a shame and frankly I think the films would do better if they did.
It should also be noted that Mission Impossible: Ghost Protocol is on it’s way to $200 million and Girl with the Dragon Tattoo is close to $100 million, which many thought couldn’t happen. Here is the list…
1. Underworld: Awakening $25.4 million
2. Red Tails $19.1 million
3. Contraband $12.2 million
4. Extremely Loud and Incredibly Close $10.5 million
5. Haywire $9 million
6. Beauty and the Beast 3D $8.5 million
7. Joyful Noise $6 million
8. Mission Impossible: Ghost Protocol $5.5 million
9. Sherlock Holmes: A Game of Shadows $4.8 million
10. The Girl with the Dragon Tattoo $3.7 million